We founded MEiiYO in the late summer of 2020 as a call to what we saw needed to be addressed - lack of diversity & inclusion in the beauty space. We weren't the only ones who became acutely aware of the disparities during the COVID lockdowns and with that numerous marketplaces & initiatives were created to address this problem.
After 2 years later, 4 site iterations, hundreds of emails sent, & 33 brands onboarded we realized that it's not just necessary to create spaces online for WOC, POC & Inclusive brands but to also add value and build community in person.
By creating in-person events such as beauty panels, brand activations and meaningful exposure we are working to provide value to brands not just as another sales channel but as a vehicle to propel them forward.
We hope you will support us on this journey!
Onyekachi Amadi / CEO